This was my first take — energetic and expressive, but leaning a bit too playful for the brand’s bold personality. The horns, wings, and serpentine body had potential, but the composition needed more authority.
I toned down the expressiveness to explore a more serious tone. While this version introduced stronger roots and a better structure, it felt too static — almost frozen. It lacked the dynamic energy the brand deserved.
This third sketch was the turning point. The pose captured both movement and strength. The composition was more balanced, and every element — from the goat’s posture to the serpent’s curve — began to align with the brand’s essence.
Refined digitally into a sharp vector logo, this final version blends mythological strength with artisanal detail. It’s iconic, symbolic, and carries the full weight of the brand identity.